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Overall Report of Spring AEE/CEE 2008
Introduction
This was the 15th Canadian Education Expo (CEE) and the 11th American
Education Expo (AEE) hosted by the Oh Canada / Oh America Education
Consulting Centers. In conjunction with the Spring 2008 CEE/AEE, Oh Canada
/ Oh America
Event
Review
Date &
Venues:
March 1st , Saturday
Taipei World Trade Center, Hall #2 12:00 ~ 18:00
March 2nd, Sunday
Taipei World Trade Center, Hall #2 12:00 ~ 17:30
March
3rd, Monday
Taichung Splender Hotel, 13th Floor 15:00 ~ 20:00
March 4th, Tuesday
Kaohsiung Dream Mall,8th Floor 15:00 ~ 20:00
Host:
Oh America Education Consulting Center
Oh Canada Education Consulting Center
Sponsors:
Title Sponsors:
American Institute in Taiwan
Canadian Trade Office, Taipei
International Community Radio Taipei (ICRT)
Representative offices from the states of Washington, Oregon, New
Mexico, Maryland,
Idaho, Delaware, Louisiana, Florida, Montana, Vermont and Hawaii.
Supporting Commercial Sponsors:
Air
Canada, Northwest Airlines , Delta Airlines and United Airlines
Participants:
the 106 participants are listed below:
*American Schools
| Augustana College |
| Azusa Pacific University |
| Bellevue Community College |
| Carroll College, Waukesha WI |
| Clackamas Community College Program for Intensive English
|
| Central Florida Community College |
| Delaware Community College |
| Drexel English Language Center |
| Everest College , English Language Program |
| ELS Language Centers |
| EC BOSTON |
| ESLI Western Kentucky |
| Felician College |
| FLS International |
| Highline Community College |
| Felician College |
| FLS International |
| IEC at Diablo Valley College |
| Intrax International Institute-USA |
| Johnson & Wales University |
| Kaplan Aspect |
| Language Systems |
| Leeward Community College |
| North Seattle Community College |
| Mercer University |
| Ohio University |
| Old Dominion University |
| Pierce College |
| Polytechnic University |
| Phoenix Christian Jr/Sr High School |
| Saint Mary's University of Minnesota |
| San Jose State University |
| Savannah College of Art and Design |
| Schiller International University |
| Seattle Central Community College |
| Study in the USA |
| South Seattle Community College |
| South Puget Sound Community College |
| St. Croix High School |
| State University of New York at New Paltz |
| University of Alabama |
| The Language Company |
| University of Pittsburgh English Language Institute |
| UCLA Extension’s American Language Center |
| University of California, Irvine (UCI)-Extension |
| University of Connecticut American English Language Institute |
| University of Delaware - English Language Institute |
| Moraine Valley Community College |
| North Seattle Community College |
| Ohio University |
| Ohio Northern University |
| Pacific University |
| Polytechnic University |
| Savannah College of Art and Design |
| Saint Mary's University of Minnesota |
| Seattle Central Community College |
| Shoreline Community College |
| Skagit Valley College |
| The University of Alabama |
| University of California, Riverside |
| University of Central Missouri |
| University of Delaware |
| University of Scranton |
| Virginia Commonwealth University |
| West Hills Community College |
| West Virginia University |
| WESLI-Wisconsin ESL Institute |
*Canadian Schools
| Academia Ste Cecile International School
| | Acadia University
| | Archer Education Group
| | Balmoral Hall School
| | College Platon
| | Comox Valley School District #71
| | Douglas College
| | ELS Language Centers Canada
| | English Language Training College
| | English Language Center University of Victoria
| | Fairleigh Dickinson University –Vancouver
| | Fraser International College
| | Golden Hills School Division
| | Global Village English Centers
| | Grant MacEwan College
| | Grande Prairie Regional College
| | Gulf Islands Secondary and Middle School
| | Heartland International English School
| | Humber Institute of Technology
| | Intrax International Institute-CA
| | LSC Language Studies Canada- National
| | International House Vancouver
| | Inlingua Vancouver
| | International Language School of Canada
| | International Language Academy of Canada
| | iTTTi Vancouver
| | Kwantlen University College
| | King George International College
| | Lakeside Preparatory Academy
| | LaSalle College International
| | Niagara College
| | Okanagan College
| | Omnicom School of Languages
| | Pacific Gateway International College
| | Pacific Language Institute
| | Pan Pacific International English College
| | Queen Margaret’s School
| | Quesnel Public School District
| | Regent Christian Academy
| | Saanich International Student Program
| | Seneca College of Applied Arts and Technology
| | Simon Fraser University-Interpretation & Translation Program
| | Sooke School District, Victoria
| | Sprachcaffe International
| | Sprott-Shaw College
| | Trent University and Trent-ESL English for University
| | University of Canada West
| | University of New Brunswick
| | University of Regina, ESL program.
| | University of Windsor
| | Vancouver Career College / Worldwide Language Institute
| | Van West College
| | Vancouver Formosa Academy
| | Vancouver School Board
| | Vernon School District#22 |
Attendees:
(numbers
of registered visitors)
Taipei:
13,512
Taichung:
2,309
Kaohsiung : 3,119
Total:
18,950
Promotions:
|
Promotion Media |
Budget NT$ |
|
Media |
|
|
Newspaper: |
$1,037,000 |
|
Radio |
$555,000 |
|
Outdoor media (bus panel, flags, etc): |
$780,000 |
|
Internet Ads. |
$720,000 |
|
Tissue DM
|
$60,000 |
|
Public Relations |
$3,152,000 |
|
Printed materials (catalogues, flyers, posters, etc.) |
$200,000 |
|
Local school outreach and press relations |
$160,000 |
|
Translator Service |
$884,650 |
|
Total Public Relations |
$1,244,650 |
|
Grand Total |
$4,396,650 |
Related Activities
Seminars
In order to provide a range of useful information to the public, the Oh Canada / Oh America Centers invited speakers to host 15 seminars during the four-day CEE/AEE. Presentation topics ranged from how to apply for Canadian visas, to tips on living, studying, and working in North America. Speakers included representatives from the Canadian Trade Office in Taipei, the American Institute in Taiwan and senior counselors from Oh Canada and Oh America.
Feedback from Participating Schools:
•
Satisfaction level averaged: (5 = Excellent, 1= Poor)
|
Items |
Average |
|
Overall Impression |
4.37 |
|
Timing of the Expo |
4.31 |
|
Promotional Activities |
4.28 |
|
Location: Taipei |
4.54 |
|
Location: Taichung |
4.12 |
|
Location: Kaohsiung |
4.21 |
|
Facilities: TWTC #2 |
4.35 |
|
Facilities: Splender Hotel |
3.98 |
|
Facilities: Kaohsiung Dear Mall |
4.26 |
|
Pre-Expo Arrangement |
4.52 |
|
Staff Responsiveness to needs |
4.37 |
|
Communication with OC/OA staff |
4.51 |
|
Info. provided by OC/OA |
4.55 |
|
Translation Service |
4.78 |
|
Food Service |
3.45 |
|
Fair Attendance |
4.05 |
|
Quality of Students |
4.21 |
|
Students Interest in your programs |
4.19 |
Plan to
attend the Fall 2008:
Yes
65%
Depends
(budget, result of this fair) 23%
No
answer
11%
Conclusions and Recommendations
The Spring AEE/CEE was one of the most successful events hosted by Oh Canada and Oh America to date. However, to address the needs and concerns of participating schools, the following areas will be worked on to provide better results:
- Additional food options (more juice and fruit) will be provided.
- Will provide a microwave oven in the delegate’s lounge.
- Further work to prepare for the meeting between school representatives and our counselors will be done.
- Increase awareness of the on-site sign up system and better train translators and school reps on how to use the system.
Participant Comments
-
Translators were very helpful and professional. I am very impressed with your organization and staff. Thank you for taking such good care of us.
- Change up the order of who’s near the entrance from city to city .Maybe reverses the numbering or something else.
- Very good organization and management, including per-fair contacts. But should make arrangements to accept credit card payment.
- The Fair is will organized and there is strong brand awareness now so students expect to come and add some research at the Fair.
- More meals that are easy to eat (not with knife and fork)-my booth was typically too busy for me to eat a sit down dinner.
- The fair in Kaoshiung is the best one that I attended in the Past 5 years.
- Bus ride from Taichung to Kaoshiung was long high speed train may be a faster option.
- Great to mix US/CA schools and mix programs.
- It was perfect fair. The events are always well attended with motivated students. Please continue to host these excellent events.
- Let us start in Kaoshiung and end in Taipei.
- It was great that we got a lot of on-site application through the new computer system.
- It was better to have different colors for the name tags.
- Perhaps allowing a day between Taipei to the other two venues. Overall a great event. We hope to participate in it again next year.
- Check list poster needs to show column for certificate programs in addiction to grad/ undergrad. As is too confusing to use without that column.
- Excellent job you have done for us. Thousands of thanks!!
- It is possible to have a microwave oven in the delegate’s lounge. The food is always cold by the time it reaches delegates.
- Arrange the fair set up so that participants can ask OH! America /Canada assistants upon entry about what they are looking for.
- Students in Taipei a good market for community college but not in Taichung or Kaohsiung. Maybe we can only attend Taipei fair next time.
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